EXECUTIVE TEAM
Michael Fruchtman, President
Michael began his career in marketing and sales at Donovan Industries, before being named president of Peter Stamping Company, both of Toledo, Ohio. He has also served as president of Sun International Properties, a Florida development firm. Following the sale of the stamping company, he spent three years with Paine Webber as an investment and insurance broker before joining his wife, Ellen, as a partner in Toledo-based Fruchtman Marketing.
With 30 years of marketing experience and financial management, Michael serves as the agency’s President & CFO. In these roles, he manages the financial activity, tracking of the agency and all of its accounts and long-term overall media strategies.
His volunteer activities have included president of the Lucas County Easter Seals Committee, president of the Ohio Easter Seals Society, and board member of the Toledo Area Jewish Community Center. Currently, he serves as Vice Chairman for the Toledo Chapter of the MS Society, sits on the Red Cross Marketing Committee and on the board of Etz Chayim Synagogue, where he is a past president.
Angela Ash, Director of Strategic Development
Angie has more than 15 years of creative and marketing experience, from new campaign development and execution to managing the everyday needs of clients and their marketing strategies from concept to completion. Her design background enables her to give creative input and insight into projects to ensure that all initiatives are executed on brand, on budget and on time.
Angie’s passion for nonprofits stems from her involvement with the Northwest Ohio Affiliate of Susan G. Komen for the Cure®, where she sits on the Board of Directors within the Communications and Fund Development Committees. She also serves on the Race for the Cure® committee in the marketing and communications area and was the 2006 Race Chair, spearheading new fundraising and distribution initiatives. She truly ‘walks the walk,” and is also a Chick for Charity, a certified Spin and On the Ball instructor at St. James Health and Fitness Club, and member of USAT Triathlon Club in which she actively competes in area triathlons. You’ll find her participating in many nonprofit benefits, such as the MS Bike to the Bay and the Pollyball Volleyball Tournament. Angie graduated from the University of Dayton with a Bachelor of Fine Arts in Visual Communication Design and a minor in English.
Shane O’Neill, Director of Creative Services
Shane brings with him more than 14 years of creative and marketing experience with a variety of clients in both the private and public sectors. Shane’s game is concepting, directing, producing advertising, and various strategic marketing initiatives. He knows the inner workings of nonprofits and has worked with the city of Detroit, Goodwill International and a host of other nonprofits both large and small.
Prior to RELEV8 and Fruchtman Marketing, Shane served as creative director for Goodwill Industries of Greater Detroit. While employed with Goodwill, he was responsible for initiating state-wide branding policies and procedures, developed all advertising and marketing collateral, and directed the marketing efforts of the organization. He also launched initiatives to address the needs of smaller nonprofits in the Detroit area. Shane was also creative director for CI/Sarmiento Advertising and Design and was responsible for brand development, strategic planning and the daily operations of the creative department.
Shane has been active in many nonprofit benefits, such as the Annual Make-A-Wish Golf Classic and the Pollyball Volleyball Tournament and sits on the board of the Advertising Club of Toledo. He is vice president of a networking group that has hosted events for Toys for Tots and promotes the social venues of Toledo, Ohio. He graduated from Ohio University with a Bachelor of Fine Arts in Advertising & Design.